Men "hot" market actually blowing wind

The "hot" concept store of Fujian Qipai the country's first appearance Wuhan Zhuankou by open Wanda. Since the beginning of this year, domestic mainstream mature menswear brand "satisfied with the old" have to go from the "upstart" Road.

Qipai stores, pure white container, simple fashion, shops are all products of qi licensing the purple marked upstart series. Trousers from more than 400 yuan to a thousand dollars, the suit jacket of the price of three thousand dollars. The many consumers lamented, the young Qipai, In addition to the consistent and mature style, some urban influx of men "paragraph.

nowadays the mainstream mature menswear brand through acquisition, such as, a change in the past "Presbyterian", into a high-profile young fashion men's market for a second-tier cities, out of the "upstart" shop launched sub-brand and so on. What is the reason for the nouveaux riches? "Is men's business under the concept of market segmentation, mainly for consumption, young fashionable men. They can be called 'upstart family'." Qipai said.