Native quick vogue and international popular PK fight

along with UNIQLO, ZARA and H& amp;M's rapid development in China, the local clothing brand gets into the step of quick vogue realm to also continuously accelerate.However, can the quick vogue of mainland be with international popular PK?Many industry insiders aren't optimistic about.

international quick vogue brand's development abnormality in China is fast fierce.UNIQLO debarkation Shanghai rises from 2002, the quick vogue radicates already and overs for 10 years in China.Up to June, 2013, four greatly quick vogue brand-UNIQLO, ZARA and H& amp;M and C& amp;the AN is in the total amount of stores in the door of China already 523, spread all over main front line and two line cities.

are exactly that the quick vogue nations are popular the accomplishment continuously increasing to are optimistic about this cake in succession many local clothing brands probably.According to know, from the United States especially the Si nation Wei arrive the clothing brand of mainland in Guangzhou depend on wonderful all continuously accelerate to extend.Yesterday, Ying Ni company in Guangzhou established of quick vogue catena brand"ettehouse" starts practice a rites in the Peking road of Guangzhou up, president Wu Li Ying, Gao Diao, of the Ying Ni company declares at the coming 3-5 yearses to set up 60-80 quick vogue catena vogue buildings in the whole country.

however, have been studying a quick vogue industry Tai of first business net chief executive officer, Huang Hua Jun, point out, a lot of local brand mimicry quick vogue mode, but have no mimicry arrive back of vitality.

Huang Hua Jun point out, a great advantage of"quick vogue" lies in a strong supply chain to prop up and the rapid market reaction speed brings of goods Gao Liu turn, such as ZARA from design version kind, make to order, take delivery of goods, on-the-shelf this of the period attain for astonishing 15 days, this is that the other dress brand is hard to outstrip.

but attain this to lie in its strong design strength."The designer isn't necessarily top-grade, but can precisely catch by that time still current, and designer's team helps very strong, these are a lot of local business enterprises to be imitative."Huang Hua Jun thinks that this is very important, is promise quick vogue brand not only the goods are on-the-shelf quick, and the goods taste according to vogue crowd.

on the other hand, because the store is large-scale, pouring to force the upper stream factory house would like to provide goods by lowest price, the most rapid degree, this is very also the competition ability of core.