Open to swarm about regiment to row the Brioni brand into with electricity the company cooperate

France open to swarm about regiment and the electronic commerce company of Italy Yoox to establish joint venture company in August, 2012 and exclusively be responsible for a management to open the electronic commerce website of swarming about the regiment underneath brand.The Brioni brand also returns its management recently.It's joint venture company's turn to open swarm about regiment to hold 51% shares, the Yoox group then holds rest 49%.The internet store that the Yoox company manages currently includes Yi man ·the saint Luo's orchid, Alexander ·wheat Kun, Parisian noble family, treasure Ti Jia(Bottega Veneta), fill Joe's•The Luo west(Sergio Rossi) pulls especially with Si ·wheat Carter Ni(Stella McCartney).

Yoox company in addition to is Brioni design internet store, also include an official site at the same time, "creating through electronic commerce and editor contents is the one and only of integrated type project, provide the brand experience of 360 degrees for customer".

Brioni this Italian men's wear brand be opened to swarm about regiment to procure in January, 2012.The brand starts strengthening many oversea markets from last year, first from beginning in company's biggest market the United States, also include China at the same time.The company continues to position to make to order one of the brands for men's wear profession, this has it always sells quantity of nearly 60%.In July, 2012, the brand establishes a creativity post of director general for the very first time, from once worked in the Givenchy of British designer Brendan Mullane serve as this job.