The exchange rate fluctuation brings disadvantageous influence Burberry first half annual income decrease

Burberry lately release the first half year of wealth report to suggest, is influenced by disadvantageous exchange rate factor, the Burberry(before September, 2014) first half year profits reduces 7.3% and goes to 104,500,000 pounds(namely USD 175,600,000) and causes profits' reducing GBP 25,000,000(namely USD 42,000,000), the income is GBP 69,000,000.(namely USD 115,900,000)

another along with all geography districts and main product category of even soon growth, the Burberry first half year operating revenue soars 6.7% to GBP 1,100,000,000.Market in the Pacific Asia region isn't vulgar, the sales is GBP 384,000,000, together compare to increase 9%.The clean cash surplus amount is GBP 307,000,000, the last year same period was GBP 208,000,000.However the Burberry profit before tax descended 10.7% and went to 141,800,000 pounds.But the profit before tax(point the influence of throwing away the currency and other factors) after adjusting is 152,300,000 pounds, together compare increase 6%.

the disadvantageous factor of exchange rate's influencing have been many problems that European luxury goods companies have a headache, especially big parts of business' brand in other parts of country.However their quarter degree the accomplishment report still keep using its strong local currency, the strategy of euro to U.S. dollar just started falling, but the pound is still sturdy.

the number turn strategy to let Burberry harvest good reputation and also aroused its sale growth at the same time.The holding of Burberry continuous of double count the growth return because each performance with good market and number turn the success of strategy.

Burberry CEO and chief creativity officer Christopher Bailey mean:"Is satisfied with company first half year accomplishment remaining, sales and profits sum distinguish to together compare to increase 14% and 6%, can see a Burberry pretty much being held in the market."

according to understand, Burberry is first half year of the importance strategy for carrying out to include to re- release its classic style of dress;Release the My Burberry perfume, this style of perfume significantly promoted company profits;Moreover and lately establish nine family stores, include six airport shop fronts among them;The ambulation customer of company carries to get stripe, the number business is particularly outstanding.