Gucci situation accomplishment the fatigue want to have a right way innovation and talented person to usher in

the Gucci(Gucci) is weak its accomplishment to mainly blame on luxury goods to expend overcast, but this probably can strange oneself, probably should make changes in strategy and recruit a wise Na private.Economic growth misgiving and the conflict in Middle East and Ukraine, involve in the luxury goods needs of China, Russia and Europe, the luxury goods expenditure touches a little bit low for five years, it is subjected to impact all main luxury goods business enterprises.

the gradual favor dissemination of consumer isn't a very extensive essay card, especially at be like Chinese main market like this also let the big brand get hurt very much.Until in 2012, China has been the main engine that pushes a luxury goods profession growth.

"I feel to some brands, is being like Asia to wait a particular existence saturation in the market and brand tired problem, " Julius Baer Luxury Brands Fund representative director Scilla HuangSun say.

Gucci, expect treasure Li(Burberry) and LVMH(LVMH.PA: Condition of the market)the underneath LV wait brand to be all remoulding a brand personality in effort for the past 35 yearses.Later period in 2000's, these brand alignment the public market, excessively extorts brand value, cause brand personality's losing.This kind of lets the shareholders earn a full Bo by the strategy that the quantity wins victory full, but dilution brand image.

see from the sale circumstance, LV, and Hermes(Hermes)...etc. some big brands are in the aspects of remoulding or supporting a brand personality image compare Gucci well done.

the sale of Gucci is gradually falling for the past one yearses, the revenue of same period LV continues to increase by lower number, while the sale of Hermes and Ba Bao Li increases to soon then keep in above 10%.

the Pu pull to reach(Prada) the next sacrifice article that may become brand fatigue, the company has already released an early warning and call to can't carry out a sale growth this year.Pu's pulling to reach is one of the brands that set up shop a most amount last year and analyzed a personage to consequently worry whether he/she existed to excessively expose problem.

analytical personage and investor said, the Gucci hewed away many product with lower prices, its product rises in price range Gao on the average, and lacks a creativity.The product lacks creativity influence brand good reputation degree, finally will harm and the interest and growth prospect of the investor.

the Gucci parent company Kering(PRTP.PA: Condition of the market)spokesman said, the company"the high level strategy that is promoting to the Gucci feels satisfied".She is mentioning Gucci for three quarters, the degree sale accomplishment said while playing to show.

the Gucci call that the echo circumstance to the new product gives satisfaction.The new product that the company releases includes the bamboo stanza boa skin of USD 4,500 of a style of selling price handbag.

"you not ability instauration the brilliancy in the past, still have to have the innovation of breakthrough, " Exane BNP Paribas luxury goods analyst Luca Solca say.

some vogue field critique personage said, Gucci always at try to re-collect an executive officer Domenico de Sole and designer Tom ·the Ford(Tom Ford) steer the brilliancy and vogue authority of company period.

the geneses of"they(Gucci product) lost some personalities after Tom left, " high-heeled shoes brand Jimmy Choo person the tower Ma pull ·plum Long(Tamara Mellon).

Gucci the price of article soar and probably also make the consumer avoid but far of, turn but favor price lower luxury goods brand, like be like Michael of the United States Kors and Longchamp of France etc..For the past 4-5 years, the Gucci price of article rise was more than 40%.